Every day, thousands of people fall victim to fraudulent emails, texts and calls from scammers pretending to be from their bank. Banks of all sizes are suffering significant monetary and reputational losses from these increasingly sophisticated scams targeting their customers. We want to change that.
ABA is calling on all banks across the country—members and nonmembers alike—to register to participate in the new #BanksNeverAskThat anti-phishing campaign—a fresh, bold plug-and-play campaign created to educate consumers about phishing scams and how to thwart them.
Register your bank now and receive a toolkit full of ready-to-use assets. Designed to be humorous, eye-catching and engaging, the kit includes videos, GIFs, social posts, printables and more to help educate and protect bank customers. The campaign is entirely FREE (including for non-ABA members) and can be co-branded, bank-branded or ABA-branded. Take a sneak peek at the toolkit.
All of the resources in the toolkit direct to the heart of the campaign: the website BanksNeverAskThat.com, which includes tips on how to keep phishing criminals at bay, videos, an interactive quiz and more.
It’s time to put scammers in their place, protect your customers and reduce the financial damage to our industry from phishing. Join us in kicking off your #BanksNeverAskThat campaign in October or anytime in the future.